“…Customer Relationship Management(CRM), Master Data Management (MDM) and Customer Data Platform (CDP) solutions. They each offer some significant differences but confusingly are marketed in a manner that causes them to appear to be the same. They are not the same. “
Read More“The champion will help the owner to manage relationships across the organization. Anyone in the company that is seeking to learn more, use or complain about MDM should end up working with the owner. The owner will be responsible for the day to day operation with the long term support of the champion. “
Read More“You’ll need to understand enough about the future direction for your company and the capabilities required to fulfill them. Be particularly aggressive at understanding what is needed right now, what are the gaps the business has – what matters to them.“
Read More“Be cautious of the difference between those that have a lot to say vs those that people seek out for guidance or to lead an initiative. They will help you to listen for opportunities to apply or extend MDM's capabilities, which will help to support you for funding. “
Read More“When the operating teams (and their leadership) are in a state of denial, the company is in for long term risk.
Should the Board dig into this level of understanding to ask why the company is not making progress on its most critical initiatives?
I believe so. “
Read More